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Privacy Policy

Updated: January 24, 2022

This website and any related websites, microsites, and mobile apps (each, a “Site” and collectively, our “Sites”) are owned and operated by Smithfield Foods, Inc. or one of its subsidiary companies (collectively, “Smithfield”). Smithfield respects your concerns about privacy.

This Privacy Policy describes the personal information we may obtain about you through your use of the Sites, how we may use the information and with whom we may share it. The Privacy Policy also describes the measures we take to protect the security of your personal information and how you can contact us to update your preferences regarding how we communicate with you or answer questions you may have about our privacy practices.

This Privacy Policy may be modified at any time without prior notice to you to reflect changes in our personal information practices with respect to our Sites. We will indicate at the top of the Privacy Policy when it was most recently updated. You should check this Privacy Policy each time you visit our Sites to identify and understand any changes made since your previous visit. Please also consult the relevant Site Terms of Use for additional terms and conditions that apply to your access and use of the relevant Site.


Information You Provide Directly to Us

When you use our Sites; register for an account on our Sites; purchase goods through our Sites; participate in our promotions, offers, programs, contests, or sweepstakes; or otherwise communicate with us, you may directly provide us with certain information, including your:

  • First and last name
  • Email address
  • Phone number
  • Postal address
  • Site log-in credentials
  • Payment card information (such as payment card number, expiration date and security code) and information related to your purchases made through our e-commerce retail Sites
  • Gender
  • Marital status
  • Demographic information
  • Income level
  • Age or birthdate
  • Family or household information
  • Information about your interests, hobbies, product preferences, or shopping activities
  • Information you post to our Sites, including comments, images, recipes, or other related content
  • Information you allow a third-party service, such as Facebook, Twitter, or Instagram, to provide to us

We may also offer you the opportunity to sign up for email newsletters and other communications and promotional materials. We may collect your name, email address, zip code, state and other information for purposes of sending those communications.

Information We Collect from Social Networking Services

If you choose to access or use social networking services, such as Facebook, Twitter, Instagram, etc., we may receive certain personal information that you make available to those services, such as when you visit or interact with our social media pages or posts. We encourage you to review the privacy policies of each social networking service you use to understand how your information may be used and shared by the service or third parties and to set your privacy settings on those services in accordance with your preferences.

Information We Obtain by Automated Means When You Visit Our Sites

When you visit any of our Sites, we may obtain certain information by automated means, using technologies such as cookies, web server logs, web beacons, or other technologies that collect information about your computer or device and your online activity.

Please note that our Sites or our website service providers may not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions. However, you can change your privacy preferences regarding the use of cookies and similar technologies through your Internet browser. Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites.

Through our use of cookies, we may obtain information such as your location, device type, operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. We also may record information such as the address of the web page that referred you to our Sites and the IP address, unique cookie identifier, mobile device advertising identifier, or other device identifiers of the device you use to connect to the Internet. We may also obtain information about your interactions with our Sites, such as which pages you visit, links you click and the items you view.

Third-Party Web Analytics Services

We also may use third-party web analytics services on our Sites, including Google Analytics and AddThis. The service providers that administer these services use cookies, web beacons and other automated technologies to collect certain information about your devices (including your IP address) to help us analyze how users use our Sites. To learn about opting out of Google Analytics, you may visit . To learn about opting out of AddThis, you may visit .

Online Tracking And Interest-Based Advertising

Through our Sites, we may collect information about your online activities to provide you with advertising about products and services tailored to your interests. You may see our ads on other websites or mobile apps because we engage in online advertising. This allows us to target our messaging to users considering demographic data, users’ inferred interests and browsing context. Ad technology companies track users’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar automated technologies. This information is used to show ads that may be tailored to individuals’ interests, to track users’ browsers or devices over time and across multiple websites, and to build a profile of users’ online browsing activities. The information collected may include data about users’ visits to websites that participate in the online ad ecosystem, such as the pages or ads viewed and the actions taken on the websites. This data collection takes place both on our Sites and on third-party websites that participate in the online ad ecosystem. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of interest-based advertising, please visit and

Information We Obtain from Other Sources

We may obtain information about you from other sources, such as from your devices, family and friends, our subsidiaries and other brands or businesses in the Smithfield family of companies, vendors who provide services on our behalf, our business partners (such as our licensees and promotional partners), corporate customers, online advertising technology companies, government entities, data aggregators, consumer data resellers and public databases.

This information may include, without limitation, identifiers (such as your name, email address and postal address), demographic information (such as your age, gender, marital status and income level), commercial information (such as your purchasing behavior, interests, hobbies and product preferences), online activity and publicly available information.

We also may collect additional information for which we provide specific notice at the time of collection.


We may use the information we obtain about you to (i) operate, evaluate and improve our business, products, services and Sites, (ii) communicate with you and provide information to you regarding our products, services and promotions, and (iii) customize and optimize your experience on the Sites.

We also may use your personal information to:

  • provide you with information about our products, services and promotions;
  • send you email newsletters and promotional materials about Smithfield products and services;
  • create and manage your account;
  • enable you to use certain features of our Sites;
  • verify your identity;
  • respond to your comments or questions, including about our privacy practices, products, services, promotions, or company;
  • process and fulfill your online purchases;
  • register you for contests, sweepstakes, or promotions for which you have requested to be registered and to administer such contests, sweepstakes or promotions;
  • better understand our customers and product needs;
  • provide you with products, services or offers you have requested;
  • develop new and improved products, services, promotions, websites and mobile apps;
  • conduct market research, analysis and data analytics;
  • determine the effectiveness of our advertising and marketing;
  • analyze our products, services, promotions and Sites;
  • administer, manage and optimize our Sites;
  • identify and prevent fraud, unauthorized transactions, claims and liabilities;
  • perform accounting, audit, billing reconciliation and collection activities;
  • manage risk exposure and product quality; and
  • comply with or enforce legal requirements, industry standards and our policies and terms, including this Privacy Policy and our Terms of Use.

We also may use the information we obtain in other ways for which we provide specific notice at the time of collection.


We may share information we obtain about you with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements. We also may share information with our affiliated companies, licensees, franchisees, advertising agencies and promotional partners to, for example, send you information about products, services, or promotions that may interest you.

We also may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We reserve the right to transfer personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets.

The Sites may contain links to other websites or mobile apps that are owned or operated by companies other than Smithfield or any of its affiliated companies. Linked third-party websites or mobile apps may have their own privacy policies and are not governed by this Privacy Policy. We strongly suggest you carefully review the privacy policies, practices and terms of use for all third-party websites or mobile apps you visit through a link on our Sites. We are not responsible for the privacy practices or content of any websites owned and operated by third parties.


We maintain administrative, technical and physical safeguards to protect the personal information we obtain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.


The Sites are designed for a general audience and are not directed to children under 13 years of age. We do not knowingly collect or solicit personal information from children under the age of 13 through our Sites. If you believe that a child under the age of 13 may have provided us with personal information online, please contact us as specified in the How to Contact Us section of this Privacy Policy.


If you are a California resident, please review our California Consumer Privacy Statement for additional information about our privacy practices and your rights under applicable law.


You may contact us as described in the How to Contact Us section of this Privacy Policy to review and update your communication preferences, ask us to remove your information from our mailing lists, or to submit a request.


If you have questions or comments about our products, services, or company, please contact us by using the Contact form available at . For specific questions or concerns about the terms of our Privacy Policy, our privacy practices or your personal information, please contact us by using the Contact form or by emailing Smithfield at .

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